Atlantis WeatherGear Introduces Their 2007 Line of Performance Sailing Apparel.

MARBLEHEAD, Massachusetts – April 18, 2007 – Atlantis WeatherGear® today is introducing a new line of performance sailing apparel for the 2007 sailing season.

The new products are designed to look good and work great, delivering the performance racers, cruisers and powerboaters demand on the water combined with styles that they’ll want to wear once ashore. Led by Creative Director Bill Mann, the Atlantis designers collaborated with some of the best sailors in the world in the development process, and built the new gear using the latest advanced-technology fabrics and construction techniques integrated around Atlantis WeatherGear’s Advanced Layering System. The result is high-quality performance apparel that will keep sailors dry and comfortable in any weather incorporating innovative features not found in any other brand of sailing gear.

New products for 2007 include the Aegis, a coastal jacket made with Atlantis’ waterproof/breathable 3-layer Typhoon Fabric, and the Microburst line, a series of lightweight jackets built out of Atlantis’ waterproof/breathable 2.5-layer VMG Fabric in both men’s and women’s styles. Also new for 2007 is the Grand Prix line of jackets and vests, an incredibly versatile mid/outer layer made from Atlantis’ Rampage Soft Shell Fabric.

“Atlantis is a great brand. It’s the original, but updated to fit the way sailors use gear today,” offered Bill Lynn, Atlantis CMO. “We designed the gear we want to wear. If a feature’s not in there, it’s something we thought was extraneous. If it is there, it’s something we’re going to use.”

Currently based in Marblehead, MA, Atlantis was started in the Green Mountains of Vermont by a group of skiers and sailors who started with the premise that the world of sailing apparel was ripe for innovation. They integrated features and styles borrowed from skiwear to create a different brand of sailing gear, and Atlantis became the market leader. The brand’s heritage of questioning the status quo and continual innovation is embraced by Atlantis’ new owners who are focused on building the best sailing gear in the world for their friends and fellow boaters.

Atlantis’ president, Chaz Bertrand said, “We are excited about coming out with a new line of technical outerwear that will reposition Atlantis as the high-end US-based brand focused on the sailing community.”

ABOUT ATLANTIS

Atlantis WeatherGear is a leading US-based outerwear company, headquartered in Marblehead, Massachusetts. We develop high-quality, technically-advanced outerwear (weather gear) that functions well in a marine environment. We are focused on the design and development of great products built for the things our customers do on and around the water.

For more information, visit http://www.atlantisweathergear.com

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© 2007 Atlantis WeatherGear

Press Contact:
Atlantis WeatherGear
Bill Lynn
781-631-6157
blynn@atlantisweathergear.com

SOURCE: Atlantis WeatherGear